Experienced Marketer Takes on Leadership Role at Digital Retailer

  • Jessica Myers appointed as The Very Group’s new CMO
  • Myers joins from Metro Bank where she built and led the company’s first brand and marketing function
  • Prior experience at NatWest Group, Commonwealth Bank of Australia, and American Express
  • Leading a team of over 200 people in brand, marketing, public relations, and creative

The Very Group has appointed Jessica Myers as its new Chief Marketing Officer (CMO), effective October 3, 2022. Myers joins from Metro Bank where she built and led the company’s first-ever brand and marketing function and was a member of the executive committee. With experience at NatWest Group, Commonwealth Bank of Australia, and American Express, she will lead a team of over 200 people in brand, marketing, public relations, and creative to position Very as an online destination for UK and Irish families. Robbie Feather, Managing Director of Retail at The Very Group, expressed confidence in Myers’ ability to leverage the company’s strong brand and customer proposition for growth.

Factuality Level: 10
Factuality Justification: The article provides accurate information about Jessica Myers’ appointment as CMO at The Very Group, her previous experience, and her plans for the role. It also includes quotes from relevant parties.
Noise Level: 2
Noise Justification: The article provides relevant information about Jessica Myers’ appointment as the new CMO of The Very Group and highlights her previous experience in marketing and branding roles at other companies. It also includes a quote from Robbie Feather, managing director, retail at The Very Group, and Jessica Myers herself. However, it lacks any analysis or discussion on the implications of this appointment for the company or the industry.
Financial Relevance: Yes
Financial Markets Impacted: The Very Group
Financial Rating Justification: The article discusses the appointment of a new chief marketing officer at The Very Group, which is a digital retailer that could impact financial markets and companies in the retail sector.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.retailsector.co.uk