Retailer Addresses Gender Inequality Concerns in Ad Campaign
- JD Sports removes advert for Scottish national team shirt due to #everydaysexism complaints
- Twitter user Simon Kemp points out discrepancy in adverts for men’s, women’s shirts
- Scottish FA apologizes and requests removal of the advert
- JD Sports reviews photography guidelines to prevent future incidents
Sports retailer JD Sports has removed an advert for the football shirt of the Scottish national team following complaints on Twitter accusing the company of #everydaysexism. The adverts showed models wearing athletic attire for men and children, but a woman in ripped jeans for the women’s shirt. Twitter user Simon Kemp brought this to light, receiving abuse from other users. The Scottish Football Association apologized and contacted JD Sports to remove the advert. JD Sports reviewed their photography guidelines and committed to supporting the Scotland Women’s team during the FIFA Women’s World Cup.
Factuality Level: 8
Factuality Justification: The article provides accurate information about the incident, including quotes from both parties involved and their responses. It does not include unnecessary details or personal opinions, nor does it contain logical errors or inconsistencies.
Noise Level: 4
Noise Justification: The article reports on a specific incident of perceived sexism in advertising and provides some context from both parties involved. While it does not delve into broader issues or provide much analysis, it is relevant to the topic and contains evidence (the tweets and statements from JD Sports and the Scottish FA).
Financial Relevance: No
Financial Markets Impacted: No
Financial Rating Justification: The article discusses an advertising issue involving a sports retailer and does not have any direct impact on financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: This situation involves a company’s advertising practices and the response from customers, but it does not meet the criteria for an extreme event as defined in the task. The issue was resolved quickly with apologies from both JD Sports and the Scottish FA and no major consequences or long-term effects were reported.
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