Shopping Centre Turns into Giant Playground to Boost Footfall
- Intu Chapelfield shopping centre introduces space-hoppers for visitors
- Happy S-hopping initiative aims to appeal to shoppers’ childish side
- 63% of adults still enjoy playing childhood games as much as when they were younger
- Less than half of parents play with their children regularly
- Shopping centre already has family touch-screen games on lower level
- Sheridan Smith, marketing manager at Intu Chapelfield, comments on the initiative
Intu Chapelfield shopping centre in Norwich is trialing the use of space-hoppers for visitors as part of its ‘Happy S-hopping’ initiative. Research by Intu shows that 63% of adults still get the same thrill from playing childhood games as when they were younger, and less than half of parents play with their children regularly. To make the shopping centre more appealing as a family day out, it has already introduced family touch-screen games on its lower level. Sheridan Smith, marketing manager at Intu Chapelfield, said: ‘There is still a big kid in all of us and our new family club is designed to give parents time to play with their children when they’re on a family day out. We work really hard to create experiences that will put a smile on the faces of our shoppers, and by giving families a chance to shop, hop, and play, we hope we will make the experience a happier, more memorable one.’ The trial ends on Friday 1 June.
Factuality Level: 8
Factuality Justification: The article provides accurate information about the trial of using space-hoppers at Intu Chapelfield shopping center and its aim to attract families. It includes relevant details about the research conducted by Intu and quotes from a marketing manager. However, it is not an in-depth analysis or investigation, so it may lack some depth.
Noise Level: 6
Noise Justification: The article is mostly focused on a specific event or initiative at a shopping center and provides limited insight into broader trends or long-term implications. It does not offer much analysis or actionable insights beyond the trial itself.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses a shopping center’s efforts to attract more visitors by providing entertainment and family-friendly experiences, which could potentially impact the foot traffic and sales in the center. However, it does not directly mention any financial markets or specific companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.
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