Shop ’til you Story drop!
- Instagram launches shoppable tags in Stories feed
- Testing began in 2016 with 20 partners
- 300 million daily Instagram users watch Stories for product discovery
Instagram has officially launched its shopping feature within the Stories feed, allowing users to access more information about products through a shopping bag sticker. This expansion of brand posts aims to boost sales on the platform and is based on testing that began in 2016 with 20 partners. Instagram reports that 300 million daily users watch Stories for product discovery, often seeking insider views on items they like.
Factuality Level: 8
Factuality Justification: The article provides accurate information about Instagram’s new feature and its potential impact on brands and users. It also includes relevant data about the popularity of Instagram Stories and user behavior. However, it could be improved by providing more details about how the shopping bag sticker works and including quotes or statements from sources other than Instagram’s own announcement.
Noise Level: 3
Noise Justification: The article provides a brief overview of a new feature on Instagram without any analysis or exploration of its potential impact or consequences.
Financial Relevance: Yes
Financial Markets Impacted: Instagram (Facebook Inc.), e-commerce companies
Financial Rating Justification: The introduction of shoppable tags in Instagram stories has the potential to impact financial markets as it may increase sales for brands and e-commerce companies that use the platform for marketing. This could lead to increased revenue for Facebook Inc., and potentially affect the stock prices of both Facebook and e-commerce companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.
www.retailsector.co.uk