Digital Marketing Expert Joins Indochino to Drive Growth and Expansion

  • Indochino appoints Ryane Askew as Vice President of Marketing
  • Askew brings digital marketing experience from Pier 1, Blue Nile, J.C. Penney, Amazon and Nordstrom
  • Company expanding with new stores in Charleston, South Carolina; Fort Worth, Texas; Buffalo, New York; Murray, Utah; and Los Angeles
  • Indochino’s showrooms range from 1,437 to 2,582 square feet
  • Brand focuses on quality, craftsmanship, and personalization
  • Indochino launched its first ready-to-wear collection in 2022
  • Expanded into a women’s collection in 2022 and a ready-to-wear knitwear line in 2021
  • Partnered with Nordstrom for shop-in-shops in 33 stores
  • Indochino sells collections in 50 Kohl’s locations nationwide

Indochino, a privately-owned brand specializing in made-to-measure and ready-to-wear apparel for men and women, has appointed Ryane Askew as its new Vice President of Marketing. Askew brings extensive digital marketing experience from companies such as Pier 1, Blue Nile, J.C. Penney, Amazon, and Nordstrom to her role at Indochino. CEO Drew Green expressed confidence in Askew’s ability to lead the brand through data-driven initiatives and strengthen connections with customers. The company has recently expanded its brick-and-mortar presence with new showrooms across the US and launched a ready-to-wear collection, a women’s collection, and a knitwear line. Indochino also partners with Nordstrom for shop-in-shops and sells collections in 50 Kohl’s locations nationwide.

Factuality Level: 10
Factuality Justification: The article provides accurate information about the appointment of Ryane Askew as the new vice president of brand development at Indochino and her experience in data-driven initiatives. It also mentions the company’s growth, expansion plans, and partnership with Nordstrom and Kohl’s.
Noise Level: 1
Noise Justification: The article provides relevant information about the appointment of Ryane Askew as the new vice president of brand development at Indochino and highlights her experience in data-driven initiatives. It also mentions the company’s recent expansions and partnerships with retailers like Nordstrom and Kohl’s. However, it lacks analysis or exploration of long-term trends or consequences of decisions. The focus is mostly on the company’s growth and new appointments without providing much insight or actionable information for readers.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the appointment of Ryane Askew as the Chief Brand Officer at Indochino, a privately owned company that offers made-to-measure and ready-to-wear clothing. The company has been expanding its retail presence with new stores and partnerships, which could impact their financial performance. However, there is no direct mention of financial markets or specific companies being affected.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event found in the article.

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