Zara Parent Company’s Digital Expansion Plan
- Inditex plans to sell products from all its brands online worldwide by 2020
- RFID technology is key for the advanced platform
- Integrated stock management system in place in 25 markets, expanding globally by 2020
Inditex, the parent company of popular brands like Zara and Pull&Bear, plans to sell products from all its brands online worldwide by 2020. Pablo Isla, Inditex chairman and CEO, announced this during a meeting in Milan. The advanced platform is made possible through radio frequency identification (RFID) technology, which is already fully deployed at Zara and Uterqüe globally and being rolled out to other brands. By 2020, all of the group’s brands will adopt an integrated stock management system in countries with physical store presence. Currently, this system fulfills online orders using store inventory in 25 markets including Spain, France, Italy, China, the US, and Mexico. Inditex operates stores in 96 markets and has an online presence in 49 markets.
Factuality Level: 10
Factuality Justification: The article provides accurate and objective information about Inditex’s plans to sell products from all its brands online worldwide by 2020 using RFID technology for integrated stock management. It also mentions the current implementation of this system in various markets and the company’s goal to make fashion collections available to customers globally.
Noise Level: 3
Noise Justification: The article provides relevant information about Inditex’s plans for online sales expansion and implementation of RFID technology, but it lacks in-depth analysis or exploration of the consequences of these decisions on the company and its customers.
Financial Relevance: Yes
Financial Markets Impacted: Inditex and its subsidiary brands (Zara, Pull&Bear, etc.)
Financial Rating Justification: The article discusses the expansion of Inditex’s online presence and implementation of RFID technology, which can impact the company’s financial performance and potentially affect the stock prices of related companies in the fashion industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.
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