CEO Returns as Company Turns Profitable After Sale to Baaj Capital
- In The Style’s loss before tax narrowed from £7.7m to £2.7m
- Revenues fell from £46m to £30.4m, UK sales dropped from £42.7m to £29m
- Headcount reduced from 179 to 140 through automation and strategic priorities
- Founder Adam Frisby stepped down in September, returned as CEO after sale to Baaj Capital
In The Style, an online fashion retailer, has reported a narrowed loss before tax of £2.7 million for the year ended March 2024, down from £7.7 million in the previous year. Despite a decrease in revenues from nearly £46 million to £30.4 million and UK sales dropping from £42.7 million to £29 million, the company has taken steps to reduce its workforce by 39 employees through automation and strategic priorities. Founder Adam Frisby stepped down as CEO in September 2023 but returned after selling the business to private equity firm Baaj Capital earlier this year.
Factuality Level: 7
Factuality Justification: The article provides accurate and relevant information about the company’s financial performance and changes in its management structure. However, it contains some minor grammatical errors (e.g., incorrect years) which slightly affect its clarity.
Noise Level: 6
Noise Justification: The article provides some financial information about the company’s performance but lacks depth and context. It also includes irrelevant details such as specific dates for events that are not necessary for understanding the main points.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the financial performance of In The Style, a company in the fashion industry, including its loss-before-tax and revenue changes. It also mentions the reduction in headcount and the involvement of private equity firm Baaj Capital. These topics are related to financial topics and impact the company itself.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article and it mainly discusses a company’s financial performance.

