Revamped Channels Set for High-Definition Broadcasting
- Ideal Shopping Direct secures ITV contract
- Investment in high definition cameras and production equipment
- New brand identities for Ideal World
- Seven-day broadcasting for Ideal World
- Create and Craft dedicated to crafting products
- Reaches 5 million more viewers on ITV
Multi-channel retailer Ideal Shopping Direct has secured a deal to air its two flagship home shopping channels, Ideal World and Create and Craft, on ITV’s late night broadcasts. This follows a multi-million pound investment in high definition cameras, production equipment, studio renovations, and a strategic marketing drive – including new brand identities for Ideal World – to attract major product names with cult followings. CEO of Ideal Shopping Direct, Jamie Martin, said that the company is proud to be pioneers of the relationship between live streaming and traditional TV. The channels will now reach about 25% of the UK’s population who tune in to late night ITV every year. Ideal World shopping channel will run seven days a week from midnight, while Create and Craft, dedicated to crafting products, will go live on Thursday evenings.
Factuality Level: 8
Factuality Justification: The article provides accurate information about the deal between Ideal Shopping Direct and ITV, the investments made in high definition cameras and studio renovations, and the expected increase in viewership. The CEO’s quotes add credibility to the report. However, there is a slight emphasis on personal perspective with phrases like ‘unique audience’ and ‘companionship that only home shopping can provide,’ which could be considered subjective.
Noise Level: 3
Noise Justification: The article provides relevant information about a company’s expansion to a larger broadcasting platform and its investments in technology and marketing. It also mentions the benefits of reaching a wider audience. However, it lacks in-depth analysis or exploration of long-term trends or consequences of decisions.
Financial Relevance: Yes
Financial Markets Impacted: The deal with ITV will impact the financial performance of Ideal Shopping Direct and its partner brands such as Sony and Tefal.
Financial Rating Justification: This article discusses a significant partnership between Ideal Shopping Direct and ITV, which is expected to boost viewership for their home shopping channels and potentially increase sales for both the company and their partner brands. This impacts financial markets by influencing the revenue and market share of these companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
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