New strapline highlights that Iceland is for everyone
- Iceland updates its famous slogan to reflect its growing customer base
- New strapline highlights that Iceland is not just for mums
- New adverts will continue to feature famous mums
- Iceland’s executive chairman emphasizes that Iceland is open to all
- Iceland launches the first-ever supermarket customer panel to pen election manifesto
- Superdry co-founder and CEO issues ultimatum to shareholders
Iceland has updated its slogan “That’s why mums go to Iceland” to highlight that people other than mothers shop in the supermarket. The frozen foods retailer changed its strapline to “That’s why we go to Iceland” under a new advertising push, which its bosses claim reflect its “growing customer base” outside mums. Despite the updated strapline, the supermarket’s new adverts will continue its tradition of featuring famous mums, with its latest showing TV personality Josie Gibson. Iceland’s executive chairman Richard Walker emphasized that Iceland is open to all, including students, seniors, single parent families, dads, and fitness enthusiasts. In a separate move, Iceland launched the first-ever supermarket customer panel to pen an election manifesto. Superdry co-founder and CEO Julian Dunkerton issued an ultimatum to shareholders this week.
Factuality Level: 3
Factuality Justification: The article provides relevant information about Iceland changing its slogan to be more inclusive and the reasoning behind it. However, it includes unnecessary details about the supermarket’s advertising history and features unrelated information about other companies and individuals.
Noise Level: 2
Noise Justification: The article is focused on the update of Iceland’s slogan and the reasoning behind it. It provides relevant information about the supermarket’s new advertising push and the response from both the executive chairman and a TV personality. The article stays on topic and does not contain irrelevant or misleading information. It supports its claims with quotes from relevant individuals and provides insight into the company’s marketing strategy.
Financial Relevance: No
Financial Markets Impacted: No
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article does not pertain to financial topics and does not describe any extreme events.
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