Supermarket Chain Iceland Creates 3,000 Jobs to Meet Demand
- Iceland creates 3,000 jobs due to online demand increase
- Online delivery orders up by 300% since April
- Trial Uber Eats delivery service in London
- Delivery fleet grows by 30%
- No slowdown in demand for deliveries expected before Christmas
Iceland, the UK supermarket chain, has created 3,000 new jobs to cope with the surge in online shopping demand since the beginning of lockdown. The company has increased its delivery drivers and in-store staff for picking online orders. Online delivery orders have soared by 300% since April, allowing Iceland to handle up to 750,000 orders per week. A trial Uber Eats delivery service has been launched in London, with plans for a nationwide rollout if successful. The company’s delivery fleet has grown by 30%. David Devany, Chief Customer and Digital Officer at Iceland, said: ‘We’ve been blown away by the demand for deliveries over the past six months with a four-fold increase in online orders since the beginning of lockdown. We see no sign of a slowdown in the demand for deliveries in the run up to Christmas, so a recruitment drive for more permanent staff was essential.’
Factuality Level: 10
Factuality Justification: The article provides accurate information about Iceland’s response to increased demand for online shopping during lockdown, including specific numbers and details about job creation, delivery growth, and partnership with Uber Eats. It also includes a quote from the company’s chief customer and digital officer.
Noise Level: 3
Noise Justification: The article provides relevant information about Iceland’s response to increased demand for online shopping during lockdown and their expansion with Uber Eats. It also includes quotes from a company executive. However, it could benefit from more analysis of the long-term trends or consequences of this shift in consumer behavior.
Financial Relevance: Yes
Financial Markets Impacted: Iceland’s increased demand for online orders impacts its operations and potentially affects its financial performance.
Financial Rating Justification: The article discusses Iceland, a supermarket chain, creating new jobs due to the increase in online shopping demand during lockdown. This has an impact on their operations and could affect their financial performance.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the text
www.retailsector.co.uk