Supermarket Chain Iceland Invests in In-Store Tech and Analytics
- Iceland launches digital screens in stores
- Promotes Adam Smith to head of retail media
- Expansion of retail media offer across store estate
- Increases online capabilities for analytics and insights
Iceland, the frozen food specialist, is introducing thousands of digital screens across its store estate as part of a major push into retail media. The company has promoted Adam Smith to head of retail media, who will lead an in-house team responsible for all elements of Iceland’s retail media, including screens, online advertising, and traditional point-of-sale (PoS) across Iceland and Food Warehouse stores. Previously, the retailer relied on external contract agencies to handle its retail media functions. The new in-house team will also oversee a rapid expansion of Iceland’s retail media offer across its entire store estate. Additionally, the supermarket plans to enhance its online capabilities to provide more robust analytics and insights for suppliers. This move follows similar efforts by Tesco, Sainsbury’s, and Asda, which recently introduced an automated free sample vending machine at a Bury store.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Iceland’s plans to introduce digital screens across its store estate and create a dedicated retail media team. It also mentions other supermarkets that have strengthened their retail media offer in recent months. However, the last sentence seems unrelated to the main topic and might be a digression.
Noise Level: 3
Noise Justification: The article provides relevant information about Iceland’s move to introduce digital screens and expand retail media offerings, but it lacks in-depth analysis or exploration of long-term trends or consequences. It also briefly mentions other supermarkets’ similar efforts without delving into their strategies or impacts.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Iceland’s plans to introduce digital screens and expand retail media, which could impact how suppliers interact with the supermarket chain and potentially affect their advertising and marketing strategies. It also mentions other supermarkets like Tesco, Sainsbury’s, and Asda investing in similar initiatives. However, there is no direct mention of financial markets or companies being directly impacted by these changes.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event found in the article
www.retailgazette.co.uk