A Generational Divide Emerges in Holiday Spending Habits
- Nearly half of holiday shoppers plan to shop in stores
- Online shopping returning to pre-pandemic behaviors
- Generational divide between computer and mobile shoppers
- Baby boomers and Gen X to spend similar to last year
- Gen Z and millennials to spend more this year
- Consumers projected to spend $1,638 per shopper this holiday season
- 45% of consumers will shop in stores over the holidays
- Online U.S. retail sales forecasted to grow 8.4% year over year
Online shopping is making a comeback during the holiday season, but many consumers are still heading to physical stores. Experian reports that online shopping behaviors are returning to pre-pandemic levels. A PwC report predicts consumers will spend $1,638 per shopper this year, up 7% from last year, and nearly half of them plan to shop in stores over the holidays. Adobe Analytics forecasts a 8.4% increase in online U.S. retail sales between Nov. 1 and Dec. 31. Baby boomers and Gen X are expected to spend similar amounts as last year, while Gen Z and millennials plan to spend more. A generational divide is emerging between those who shop on computers versus mobile devices.
Factuality Level: 9
Factuality Justification: The article provides relevant information about the shift in consumer behavior during the holiday season and cites sources to support its claims. It presents data from Experian, PwC, and Adobe Analytics to back up its statements, making it a well-researched and accurate report.
Noise Level: 6
Noise Justification: The article provides some relevant information about the shift in consumer behavior during the holiday season but is mostly focused on repeating statistics and predictions without providing much analysis or context. It could benefit from more in-depth exploration of the reasons behind these trends and a comparison with previous years’ data to understand the long-term implications.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses consumer spending habits during the holiday season and their impact on retail sales, which can affect companies’ revenues and financial performance. However, it does not directly mention any specific financial markets being impacted.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
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