David Athey and Kate Longbottom Take on Key Roles
- HMV appoints new commercial director David Athey
- Kate Longbottom named head of marketing
- Athey has been with HMV for 35 years, Longbottom joined in 2022
- Both roles created after Patrizia Leighton’s departure
- Athey to oversee commercial aspects, Longbottom marketing and online business
HMV has appointed David Athey as its new commercial director and Kate Longbottom as head of marketing, following the departure of Patrizia Leighton. Athey, a HMV veteran with 35 years of experience, will oversee all commercial aspects of the business, while Longbottom will manage marketing activities across stores and online platforms. The company aims to continue its growth and expansion in the UK and international markets.
Factuality Level: 10
Factuality Justification: The article provides accurate information about the appointments of David Athey and Kate Longbottom to new roles in HMV, their previous positions, and the company’s plans for growth and expansion.
Noise Level: 3
Noise Justification: The article provides relevant information about new appointments within the company and their plans for growth and expansion, but lacks in-depth analysis or exploration of long-term trends or consequences of decisions.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the appointment of new directors in HMV, a retail company specializing in music, film, and TV. Although it does not directly impact financial markets, it is relevant to financial topics as it pertains to the management changes within a company.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the text and it’s not related to any major crisis or disaster.
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