A Surprising Twist in the Entertainment Retail Market
- HMV surpasses Amazon in physical music sales
- Kantar Worldpanel’s research reveals HMV’s 28% market share increase
- Now That’s What I Call Music and Mamma Mia 2 soundtracks boost HMV sales
- Amazon’s video game sales up by 60%, holding 23.2% market share
- Sainsbury’s gains 1.7% in home video market share
- Impulse buys decline, leading to £18m loss in the category
HMV has overtaken Amazon in physical music sales, according to Kantar Worldpanel’s research. The release of Now That’s What I Call Music and Mamma Mia 2 soundtracks contributed significantly to HMV’s success. Amazon increased its video game sales by 60%, holding a 23.2% market share in the total entertainment sector, widening the gap over rival HMV. Sainsbury’s experienced growth of 1.7% in the home video market. The decline in impulse purchases resulted in a £18m loss for the category. Analyst Sam Causley suggests retailers should focus on attracting more audiences and explore experiential marketing to capitalize on the opportunity.
Factuality Level: 8
Factuality Justification: The article provides accurate information about the increase in HMV’s market share for physical music sales and mentions the factors contributing to it. It also discusses Amazon’s success with under 35 males and suggests potential strategies for other retailers to improve their performance.
Noise Level: 4
Noise Justification: The article provides relevant information about the market shares of different companies in the entertainment sector and offers some insights into consumer behavior. However, it could benefit from more analysis or context on the overall trends and implications of these changes.
Financial Relevance: Yes
Financial Market Impacted: HMV, Amazon, Sainsbury’s
Financial Rating Justification: The article discusses the market shares of HMV, Amazon, and Sainsbury’s in physical music sales, video games, and home video markets, which are financial topics related to retail companies. It also mentions a significant growth or decline in sales for these companies, thus impacting their financial performance.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.
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