Revived Denim Brand Hits Online Fashion Giant

  • H&M relaunches Cheap Monday brand on Asos
  • Asos becomes exclusive retailer for the revived brand
  • Cheap Monday features denim and accessories inspired by youth culture and street style
  • Original brand founded in 2004, closed in 2018 due to poor sales

H&M has relaunched its Cheap Monday brand, making Asos an exclusive retailer for the trendy denim line. The online fashion giant already partners with H&M Group brands like &Other Stories, Monki, and Weekday. Cheap Monday offers a range of denim styles and accessories inspired by youth culture and street style. Originally founded in 2004, H&M closed the brand in 2018 to focus on its core business. Asos partners with Heartland, an investment company owned by Bestseller owner Holch Povlsen family, for a majority stake in Topshop and Topman. The deal grants Asos certain design and distribution rights for the brands.

Factuality Level: 7
Factuality Justification: The article provides accurate and relevant information about Asos becoming an exclusive retailer for H&M’s relaunched Cheap Monday brand, including details on the product offerings and partnership history. However, there are some minor grammatical errors and repetitive phrases that slightly reduce its overall quality.
Noise Level: 4
Noise Justification: The article provides relevant information about Asos partnering with H&M Group to sell Cheap Monday brand on its platform and mentions a related deal with Heartland for Topshop and Topman brands. However, it contains some repetitive information and could provide more details or evidence to support the excitement of John Lewis executive director Peter Ruis.
Financial Relevance: Yes
Financial Markets Impacted: Asos, H&M Group, and Heartland’s investment in Topshop and Topman brands
Financial Rating Justification: The article discusses partnerships between Asos and H&M Group, as well as the sale of a majority stake in Topshop and Topman to Heartland. These involve financial transactions and impact companies in the fashion industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There are no extreme events mentioned in this article.

Reported publicly: www.retailgazette.co.uk