Black Friday Impact on H&M’s Q4 Results

  • 9% increase in net sales for H&M in Q4
  • Black Friday sales impact on the quarter’s results
  • Adjusted sales growth of 10% in SEK and 6% in local currencies
  • Full-year financial results expected on January 30th
  • Expected 11% increase in net sales, 6% in local currencies
  • 25% spike in Q3 net profits due to full-price sales and reduced markdowns

Fashion retailer H&M has reported a 9% increase in net sales to SEK61,704m (£4.98m) for the three months ending November 30th, 2019. The growth was affected by Black Friday falling at the end of November, causing some online sales to be recognized in December instead. Adjusting for this factor, H&M saw a 10% increase in SEK and 6% increase in local currencies compared to the previous year. The company expects to release full-year financial results on January 30th, anticipating an 11% net sales increase to SEK232,764m (£18.8m) and a 6% increase in local currencies. This follows a 25% spike in Q3 net profits due to increased full-price sales and reduced markdowns.

Factuality Level: 10
Factuality Justification: The article provides accurate information about H&M’s financial performance, including specific numbers and a clear explanation for the impact of Black Friday on their sales. It also references previous quarter results and gives an expected outlook for full-year financials.
Noise Level: 4
Noise Justification: The article provides relevant information about H&M’s financial performance but lacks in-depth analysis or exploration of the factors behind the increase in net sales. It also does not offer any actionable insights for readers.
Financial Relevance: Yes
Financial Markets Impacted: H&M’s stock price may be impacted by the reported increase in net sales and profit, affecting investors and shareholders.
Financial Rating Justification: The article discusses H&M’s financial performance, including an increase in net sales and profits, which directly pertains to financial topics. Additionally, it mentions the anticipated full-year financial results and potential impact on stock price, making it relevant to financial markets.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the text, but the financial performance of H&M is discussed.

Reported publicly: www.retailsector.co.uk