A bold move as H&M gears up for a transformative autumn/winter launch!

  • H&M has wiped its Instagram account ahead of a new collection launch.
  • The autumn/winter collection is the first under new CEO Daniel Ervér.
  • The collection will feature a wider range of price points.
  • A new brand campaign will connect fashion and music with various artists.
  • Ervér plans to refurbish stores for a boutique-like shopping experience.
  • Some stores will offer rental services and pre-owned items.
  • Sales are expected to fall 6% in June due to unstable weather.

H&M is making waves by wiping its Instagram account clean in anticipation of its upcoming autumn/winter collection, set to launch next month. This collection marks the first under the leadership of newly appointed CEO Daniel Ervér. The brand’s social media now features a blank slate with the date ‘12092024’ in the bio, which aligns with the global launch date. This new collection promises a broader range of price points, catering to diverse customer needs. In a recent interview with the Business of Fashion, Ervér expressed optimism about growth and profitability, which he believes will enable further transformation for the brand. Accompanying the collection will be a fresh brand campaign that highlights the synergy between fashion and music, showcasing talents like electronic artist Arca, rapper Sage Elsesser, and DJ Sega Bodega. As part of his strategy, Ervér plans to revamp H&M stores, introducing updated fitting rooms and modern fixtures to create a more boutique-like atmosphere with spacious layouts. Additionally, select stores will offer rental services and a curated selection of pre-owned items. However, H&M is facing challenges, with sales projected to decline by 6% in June due to unpredictable weather, despite Ervér’s assertion that the retailer achieved its best results in years during the second quarter. As families continue to feel the pinch from the cost-of-living crisis, retailers are competing fiercely to attract shoppers.

Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about H&M’s upcoming autumn/winter collection, new CEO Daniel Ervér’s strategy, and the company’s plans for store refurbishments and rental services. It also mentions the expected sales decline due to unstable weather. However, it could be more concise and avoid speculation about retailers competing with the cost-of-living crisis.
Noise Level: 4
Noise Justification: The article provides some relevant information about H&M’s new collection and strategy under its new CEO, but it also includes irrelevant details such as the mention of the cost-of-living crisis and a promotion for Retail Gazette’s newsletter.
Financial Relevance: Yes
Financial Markets Impacted: H&M’s stock price and fashion retail industry
Financial Rating Justification: The article discusses H&M’s new CEO, strategic changes in the company, and its impact on sales. This can affect the financial markets as it may influence investor decisions and the performance of the fashion retail industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the text.

Image source: Georges Biard / Own work

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