Fashion Retailer Adjusts Returns Policy

  • H&M increases online return fees for UK customers
  • Fee to rise from £1.99 to £2.95 from February 3rd
  • Fees applied to all customers, including members
  • No fee for faulty items and in-store returns remain free
  • H&M first introduced fees in September 2023 for non-members
  • 12 out of 20 biggest online fashion retailers charge for postal returns, according to Which?

H&M is increasing its fees for online order returns by post for customers in the UK. The current fee of £1.99 per parcel for non-members will rise to £2.95 from February 3rd and apply to members as well. H&M stated that this change aims to reflect local market fee levels and reduce return rates. The retailer first introduced fees in the UK and Ireland in September 2023 for non-members, planning to extend it to more markets soon. According to Which?, over half of the biggest online fashion retailers do not offer free postal returns.

Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about H&M increasing its fees for online returns and justifies the decision with the aim to reduce return rates. It also includes statistics from a reputable source (Which?) on the industry’s practices.
Noise Level: 6
Noise Justification: The article provides relevant information about H&M increasing return fees for online orders and mentions the impact on customers, but it lacks in-depth analysis or exploration of the reasons behind this decision and its potential consequences. It also includes some unrelated content at the end.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses H&M increasing fees for online returns, which could impact customer spending and potentially affect the company’s revenue and profitability.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event in the text and the main topic is about H&M increasing its fees for online returns, which has a minor impact on customers.

Reported publicly: www.retailgazette.co.uk