Brands find success with Amazon’s ad platform and first-party data

  • Hasbro’s early adoption of Prime Video ads helped reach new buyers
  • Peppa Pig campaign tested different creative messages for better conversions
  • 7 million unique viewers reached in the UK campaign, 68% new to brand
  • Play-Doh campaign engaged 7.2 million US shoppers, 79% from new customers
  • Amazon’s first-party data and video capabilities drive success

Hasbro has seen significant results from its early adoption of Amazon Prime Video ads, reaching new customers and increasing brand favorability through targeted campaigns. The company’s Peppa Pig campaign in the UK tested different creative messages using Amazon’s first-party data to target households with young parents, resulting in 7 million unique viewers and over two-thirds of purchases being from new customers. Hasbro’s Play-Doh campaign in the US engaged 7.2 million shoppers, with 79% of sales attributed to Prime Video being from first-time buyers. Amazon’s ad platform continues to prove its effectiveness in full-funnel marketing.

Factuality Level: 10
Factuality Justification: The article provides accurate information about Hasbro’s success with Amazon Prime Video advertising, citing specific results from their campaigns and including relevant data and quotes from Hasbro executives. It also explains the benefits of Amazon’s ad platform and how it differs from competitors.
Noise Level: 3
Noise Justification: The article provides relevant information about Amazon’s ad segment and its success in partnering with Hasbro for Prime Video ads, showcasing the effectiveness of their advertising strategy. It includes specific case studies and results from Peppa Pig and Play-Doh campaigns, which demonstrates the value of Amazon’s full-funnel advertising platform. The article stays on topic and supports its claims with data and examples.
Financial Relevance: Yes
Financial Markets Impacted: Amazon’s advertising segment
Financial Rating Justification: The article discusses Amazon’s expansion into streaming ads on Prime Video and its impact on brands like Hasbro, which can affect the company’s ad revenue and market share in the advertising industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event in the text.

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