Suburban, White, Higher Earners Most Likely to Feel Overlooked

  • 44% of American consumers feel ignored by advertisers
  • Ignored consumers tend to be White, suburban, and higher earners
  • Majority would prefer shopping at brands with same values
  • 68% hate targeted ads and personalization via AI
  • Marketers projected to spend $9.5 billion on personalization this year

A recent study from iHeartMedia and Pushkin Industries reveals that nearly half of American consumers feel ignored by advertisers. The research found that suburban, White consumers making over $100,000 a year are the most likely to feel overlooked. Ignored consumers are more likely to prioritize shopping at brands with values aligned with their own and may pay more for such products. Despite efforts in targeting and personalization, many still dislike targeted ads and AI-driven personalization. Marketers are projected to spend $9.5 billion on these strategies this year.

Factuality Level: 7
Factuality Justification: The article provides accurate information based on recent data from multiple surveys and includes insights from industry experts. However, it contains some minor errors such as incorrect dates (AudioCon 2024, May 3-5, 2024, May 7-13, 2024) which are likely typos or mistakes. The article also uses the term ‘ignored consumer’ without defining what it means, which may cause confusion for some readers.
Noise Level: 6
Noise Justification: The article provides some interesting insights into consumer behavior and marketing trends, but it contains outdated information (e.g., dates from 2024) and relies on surveys that are not publicly available for verification. Additionally, the focus on specific demographics may limit its applicability to current market conditions.
Financial Relevance: No
Financial Markets Impacted: No
Financial Rating Justification: The article discusses consumer behavior and marketing strategies, but does not directly pertain to financial topics or impact financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.

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