Empowering Women Who Dress Modestly to Train Confidently
- Gymshark launches modest activewear range with influencer Leana Deeb
- Collection addresses the needs of women who dress modestly in fitness industry
- Research reveals challenges faced by modest community in finding suitable gym clothing
- Leana Deeb x Gymshark collection available on website and Dubai store
British gymwear giant Gymshark has launched a new modest activewear range in collaboration with Muslim fitness content creator and social media star Leana Deeb. The collection aims to address the significant gap in the fitness industry, providing women who dress modestly with comfortable and versatile workout clothing options. The Leana Deeb x Gymshark collection includes hybrid wrap hijabs, oversized t-shirts, hoodies, joggers, and tunics made from lightweight materials for intense workouts and premium heavyweight fabrics for lifestyle wear. The collaboration follows research by Gymshark that found 84% of 13,147 respondents faced challenges in finding suitable gym clothing, with 62% feeling intimidated by others at the gym due to lack of confidence. The collection is now available on Gymshark’s website and its new store at The Dubai Mall in the UAE.
Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about Gymshark’s new modest activewear range in collaboration with Leana Deeb. It includes details about the collection, its features, and the research that led to its creation. The quotes from Gymshark’s chief brand officer and Leana Deeb add credibility to the article.
Noise Level: 3
Noise Justification: The article provides relevant information about Gymshark’s new modest activewear range and addresses a significant gap in the fitness industry. It includes data from research conducted by Gymshark on the challenges faced by women who dress modestly in finding suitable gym clothing. The collaboration with Leana Deeb is explained, and the collection’s features are described. However, it could benefit from more analysis of the broader implications or impact of this launch on the industry.
Financial Relevance: No
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the launch of a new modest activewear range by Gymshark in collaboration with Leana Deeb, addressing the needs of Muslim women who dress modestly. It does not directly pertain to financial topics or impact financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.