Fitness Apparel Brand Teams Up with Retail Giant for Exclusive In-Store Presence

  • Gymshark partners with Dick’s Sporting Goods for its first-ever US wholesale collaboration
  • Exclusive availability in 12 House of Sport stores across the country
  • First permanent US retail store at Roosevelt Field Mall, New York
  • Dedicated Gymshark-branded spaces with bespoke fixtures and athlete mannequins

British fitness apparel brand Gymshark is expanding its presence in the United States through a new partnership with Dick’s Sporting Goods, marking its first-ever wholesale collaboration in the US. Starting October 23rd, Gymshark items will be available exclusively in 12 House of Sport stores across the country. This announcement comes shortly after the opening of Gymshark’s first permanent US retail store at Roosevelt Field Mall in New York, signaling the brand’s growing ambitions in the States. Mitch Healey, director of retail and wholesale for North America at Gymshark, said that when looking for a wholesale partner, they sought an iconic brand capable of bringing the authentic Gymshark experience to its community. The partnership brings popular Gymshark collections, like Power and Vital lines, known for their premium design and technical fabrics, to US customers. Brendan Kirk, VP of merchandising at Dick’s Sporting Goods, said this collaboration supports the retailer’s mission to offer ‘fresh and surprising brands.’ He added that becoming Gymshark’s first US wholesaler allows them to achieve this goal. Each of the 12 participating locations will feature a dedicated Gymshark-branded space with bespoke fixtures, athlete mannequins, and custom stands made from real weight plates reflecting the brand’s ‘We Do Gym’ ethos.

Factuality Level: 10
Factuality Justification: The article provides accurate information about Gymshark’s partnership with Dick’s Sporting Goods and its expansion in the US market, including details on the collaboration and the specific stores where Gymshark items will be available. It also includes quotes from representatives of both companies to support the news. The article is focused on the main topic without any digressions or irrelevant information.
Noise Level: 3
Noise Justification: The article provides relevant information about Gymshark’s expansion in the US market through a partnership with Dick’s Sporting Goods and highlights the benefits of this collaboration for both parties. It also mentions the availability of Gymshark items in specific locations across the country. However, it lacks deeper analysis or discussion on the implications of this move for the fitness apparel industry or the retail sector as a whole.
Financial Relevance: Yes
Financial Markets Impacted: The partnership between Gymshark and Dick’s Sporting Goods may impact the financial performance of both companies, as it expands Gymshark’s presence in the US market and increases sales for both parties. This collaboration could lead to increased revenue and growth opportunities.
Financial Rating Justification: This article discusses a new partnership between Gymshark and Dick’s Sporting Goods, which is expected to impact both companies financially through increased sales and expansion in the United States.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.retailgazette.co.uk