Kantar Reports 5.7% Increase in Take-Home Grocery Sales and Online Share Dip
- Grocery sales rise 5.7% in 12 weeks to 18 April
- Kantar’s data shows 6.5% growth for the four weeks prior to 18 April
- Over-65 community accounts for almost half of increased grocery footfall
- Online grocery share falls to 13.9% from February’s peak of 15.4%
- Fraser McKevitt: ‘People are becoming more comfortable with venturing out to the supermarket’
- April sees the busiest in-store period for grocers in over a year
- Co-op sales fall 3.1% year-on-year, Asda fastest growing among big four retailers
According to data analytics firm Kantar, take-home grocery sales increased by 5.7% during the 12 weeks leading up to 18 April. The company’s figures also revealed a 6.5% growth in the four weeks prior to that date, indicating growing consumer confidence in physical retail. Over-65 shoppers accounted for nearly half of the increased footfall, with grocery trips rising by 4% from March to April 2021. Consequently, online grocery orders dropped to 13.9%, down from February’s peak at 15.4%. Fraser McKevitt, Kantar’s head of retail and consumer insight, commented that people are feeling more secure about visiting supermarkets. The past month has been the busiest in-store period for grocers since last year, with a 4% increase in visits compared to March. As the market may still fluctuate between growth and decline, it seems habits are gradually returning to normal.
Factuality Level: 8
Factuality Justification: The article provides accurate and objective information based on data from Kantar, a reputable data analytics and brand consulting company. It presents factual statistics about the increase in grocery sales and consumer behavior during the pandemic. The quotes from Fraser McKevitt support the main points of the article without introducing personal perspective as a universally accepted truth.
Noise Level: 6
Noise Justification: The article provides relevant information about the increase in grocery sales and consumer behavior during the pandemic but lacks a more in-depth analysis or exploration of potential long-term trends or consequences.
Financial Relevance: Yes
Financial Markets Impacted: The article impacts supermarket companies such as Co-op and Tesco, as well as the overall grocery retail industry.
Financial Rating Justification: The article discusses changes in consumer behavior during the pandemic, specifically regarding online grocery sales and physical store visits. This can impact the financial performance of these companies and the industry as a whole.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.
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