DTC Jewelry Brand Partners with WNBA Star
- Gorjana signs LA Sparks forward Cameron Brink as brand ambassador
- Brink is the second professional athlete ambassador for DTC jewelry brand Gorjana
- Professional and collegiate sports see increased sponsorship deals in women’s sports
- Athleta, Skims, and Under Armour also sign athletes as brand ambassadors
Gorjana, a direct-to-consumer (DTC) jewelry brand, has signed LA Sparks forward Cameron Brink as its latest brand ambassador. This comes amidst an increasing trend of sponsorship deals in women’s professional sports, with the number of such deals rising by over 22% year over year, according to SponsorUnited’s data from February. The partnership between Gorjana and Brink follows a similar move last year when the brand partnered with tennis player Jessica Pegula. As more companies tap into the growing popularity of professional and collegiate sports, brands like Athleta, Skims, and Under Armour have also signed athletes as ambassadors. Deloitte predicts that revenue generated by women’s elite sports will surpass $1 billion for the first time in 2024, marking a 300% increase from its previous prediction in 2021.
Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about the increasing popularity of women’s professional sports and the rise in sponsorship deals for athletes. It also mentions specific examples of brand partnerships and predictions from Deloitte regarding revenue growth.
Noise Level: 5
Noise Justification: The article provides some relevant information about the growing popularity of women’s professional sports and the increase in sponsorship deals for athletes, but it lacks a deeper analysis or exploration of the reasons behind this trend. It also includes some unrelated information about specific brand ambassadors and endorsement deals without providing much insight or context.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the growth of sponsorship deals and endorsement deals in women’s professional sports, mentioning companies like Gorjana, Athleta, Skims, Under Armour, and On Running. It also mentions that revenue generated by women’s elite sports is expected to surpass $1 billion for the first time in 2024. These topics are related to financial aspects of professional sports and brand partnerships.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned, the article discusses the growth of women’s professional sports and brand ambassadorships.
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