AI-Enabled Feature Aims to Enhance Online Apparel Shopping Experience
- Google Shopping launches virtual dress try-ons in the US
- Partnership with Simkhai for virtual try-on and pre-order of select dresses
- Expansion into one of the most-searched apparel categories on Google Shopping
- Generative AI model showcases clothing on diverse models
- 42% of online shoppers don’t feel represented by images of models, 59% dissatisfied with online purchases
- Virtual try-ons receive 60% more high-quality views and increase visits to brand sites
Google Shopping has introduced a virtual try-on feature for dresses in the United States, partnering with Simkhai to offer select dresses for pre-order after their runway show. Dresses are among the most searched apparel categories on Google Shopping, following last year’s introduction of virtual try-ons for men’s and women’s tops. The generative AI model displays clothing on a diverse range of models to help users find a better fit. With hundreds of brands now offering virtual try-on options, including Anthropologie, Everlane, H&M, Boden, Staud, and Sandro, the feature aims to improve online shopping experiences by addressing dissatisfaction with online purchases due to unrealistic model images. Since launching, Google has found that virtual try-ons increase visits to brand sites and boost engagement.
Factuality Level: 9
Factuality Justification: The article provides accurate information about Google Shopping’s expansion of its generative AI-enabled virtual try-on feature to include dresses, mentions the partnership with Simkhai for a virtual try-on and pre-order option, and includes statistics on the benefits of virtual try-ons. It also discusses the potential future developments in this technology.
Noise Level: 3
Noise Justification: The article provides relevant information about Google Shopping’s expansion of its generative AI-enabled virtual try-on feature to include dresses and highlights the benefits for both shoppers and brands. It also includes quotes from an industry expert on the potential future developments in this technology.
Financial Relevance: Yes
Financial Markets Impacted: Google Shopping, Anthropologie, Everlane, H&M, Boden, Staud, Sandro, Maje
Financial Rating Justification: The article discusses the expansion of Google’s virtual try-on feature for dresses on its platform and its impact on online shopping experience. This can potentially affect the sales and marketing strategies of these companies, making it financially relevant.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article, and the impact of the virtual try-on feature expansion by Google Shopping is considered minor as it mainly focuses on enhancing online shopping experience and convenience.
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