Take a picture, get tailored search results for in-store products

  • Google Lens now tailors search results based on the user’s in-store location
  • Users can take a picture of an item to receive insights about in-stock products and price comparisons
  • The feature is powered by Google’s Gemini generative AI model

Google has updated its Lens search function to make it easier for customers to access the best aspects of in-store and online shopping simultaneously. According to a survey by Google and Ipsos, over 70% of Americans use their smartphones while browsing stores. The new feature allows users to take a picture of an item they’re interested in and receive information about similar products available in-store, including reviews and price comparisons. It focuses on enhancing the brick-and-mortar shopping experience by only showing items that are currently in stock at the retailer. The AI-powered feature is designed to be a helpful tool without changing users’ everyday workflow.

Factuality Level: 8
Factuality Justification: The article provides accurate information about the updated Lens search function, its purpose, and how it works. It cites a reliable source (Google and Ipsos survey) to support the claim that many people use their smartphones while shopping in-store. The article also explains the functionality of the feature and how it uses AI without any bias or personal perspective.
Noise Level: 3
Noise Justification: The article provides relevant information about the updated Lens search function and its purpose to enhance the in-store shopping experience. It also explains how it works and who can use it. However, it lacks analysis or exploration of long-term trends or consequences of this technology.
Financial Relevance: No
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the updated Lens search function by Google, which aims to improve the shopping experience for customers. It does not directly pertain to financial topics or impact financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.retaildive.com