Ice Cream and Savoury Foods Lead the Way

  • Frozen food market value growth continues at 5.4% YoY reaching £6.1bn
  • Pizza and savoury foods lead with 6.4% and 2.6% volume growth respectively
  • Ice cream sales up due to hot weather
  • Frozen food industry outperforming several retailers
  • NPD driving consumers towards more savory products
  • Frozen fish sales increase by 3.1% in the last year

The frozen food market has seen a significant surge in value growth, reaching over £6.1bn according to Kantar Worldpanel data for the 52 weeks ending 18 June 2018. Pizza and savory foods lead the way with 6.4% and 2.6% volume growth respectively. Ice cream sales have also increased due to hot weather, while frozen fish sales have seen a 3.1% value increase in the last year. The British Frozen Food Federation’s John Hyman says this is due to consumers seeking convenient, nutritious options at home.

Factuality Level: 8
Factuality Justification: The article provides accurate information about the growth of the frozen food market, citing specific statistics and data from Kantar Worldpanel. It also includes relevant quotes from a source within the industry. However, it could be improved by providing more context or background information on the overall retail market and including sources for the weather forecasts mentioned.
Noise Level: 2
Noise Justification: The article provides relevant information about the growth of the frozen food market and specific categories within it, with supporting data from Kantar Worldpanel. It also includes insights from a relevant source (the British Frozen Food Federation). However, it lacks in-depth analysis or exploration of long-term trends or consequences of these findings.
Financial Relevance: Yes
Financial Markets Impacted: The financial relevance lies in the growth of the retail frozen food market and its impact on companies involved in this industry.
Financial Rating Justification: The article discusses the growth of the frozen food market, which can affect the sales and performance of companies operating in this sector.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the article.

Reported publicly: www.retailsector.co.uk