Online Retailer Freemans Appoints Ex-N Brown Director as Chief Commercial Officer

  • Freemans appoints former N Brown exec as CCO
  • Paul Horsfield joins as chief commercial officer
  • Horsfield previously worked at Boohoo Group and Shop Direct
  • New position to lead marketing, sales, ecommerce, customer relations, and data

Online retailer Freemans has appointed former N Brown director Paul Horsfield as its new chief commercial officer. Horsfield, who previously served as N Brown’s director of group transformation and joined the company as director of group trading and merchandising in 2019, will lead the company’s marketing and sales, including media, ecommerce, customer relations, and data. Prior to his time at N Brown, Horsfield worked as merchandising director at Boohoo Group and spent over ten years in various roles at Shop Direct. Freemans is part of the Otto Group. The appointment comes after N Brown underwent a £191m takeover by its founding family.

Factuality Level: 8
Factuality Justification: The article provides accurate information about Paul Horsfield’s appointment as chief commercial officer at Freemans and his previous work experience. It also mentions the recent takeover of N Brown by Joshua Alliance and the promotion of Clare Empson to chief customer operations officer. The information is relevant, concise, and objective.
Noise Level: 3
Noise Justification: The article provides relevant information about a company hiring a new chief commercial officer and promoting another executive to a newly created role, but it lacks in-depth analysis or exploration of long-term trends or consequences. It also does not offer actionable insights or solutions.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the hiring of Paul Horsfield as the chief commercial officer at Freemans, an online and catalogue retailer, and mentions N Brown’s recent takeover by its founding family. These events are related to financial topics in the retail industry but do not directly impact financial markets or specific companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event found in the text and nothing happened in the last 48 hours.

Reported publicly: www.retailgazette.co.uk