Revolutionizing Retail with Sports Direct and Everlast Gyms+ Combination
- Frasers Group opens new store in Liverpool combining Sports Direct and Everlast Gyms+
- Store spans 90,000 sq ft across three floors
- Features Nike, Adidas, Under Armour, Hugo, and Levi’s
- In-built Everlast Gym+ with UK’s first Hyrox performance centre
- Reformer Pilates studio and dedicated recovery zone
- Under Armour agility test and Adidas football skill zone
- Express version of Evans Cycles store
- Over 50% of retailer’s stores have been ‘elevated’
- CEO Michael Murray: ‘Liverpool is a case study of how our elevation strategy is winning’
- Transforming the retail landscape and redefining high street experience
Frasers Group has opened a new store in Liverpool, combining Sports Direct and Everlast Gyms+ under one roof. The store, located on 35 Church Street, spans 90,000 sq ft across three floors. It brings together sportswear and contemporary brands such as Nike, Adidas, Under Armour, Hugo, and Levi’s, with each floor zoned by sport and training type. The store’s in-built Everlast Gym+ which occupies the full third floor, features the UK’s first Hyrox performance centre. The gym features a reformer Pilates studio and a dedicated recovery zone. Other key features include running concept, outdoor concept, women’s training concept, an Under Armour agility test, an Adidas football skill zone, Game products, and an express version of an Evans Cycles store. Frasers Group CEO Michael Murray said: ‘Liverpool is a case study of how our elevation strategy is winning. It’s where ambition meets execution: a destination that showcases our strategy’s momentum. With every new opening, we’re not just adding stores, we’re transforming the retail landscape, creating spaces that energize communities and redefine the high street experience.’
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about the new store opening in Liverpool, including details about its size, brands, features, and CEO’s perspective on the strategy. It also mentions previous store openings in Stratford and Manchester. However, there is a brief mention of other retail rebrands which may be tangential to the main topic.
Noise Level: 3
Noise Justification: The article provides relevant information about the opening of a new store that combines Sports Direct and Everlast Gyms+ under one roof in Liverpool. It also mentions the company’s strategy to transform the retail landscape by creating spaces where people can both shop and workout. However, it briefly touches on other high-profile retail rebrands without providing much detail or analysis.
Financial Relevance: Yes
Financial Markets Impacted: The opening of new stores by Frasers Group may impact the financial performance and stock prices of related companies such as Sports Direct, Everlast Gyms+, Nike, Adidas, Under Armour, Hugo, Levi’s, Evans Cycles, and other retail brands mentioned.
Financial Rating Justification: The article discusses the opening of new stores by Frasers Group, which is a major retail company, and highlights its strategy to redefine the future of British high streets. This can potentially impact the financial performance and stock prices of related companies as it expands its presence in various locations.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the text.
www.retailgazette.co.uk