Rockstar’s Brand Up for Sale Again

  • Frasers Group considering selling Liam Gallagher’s fashion brand Pretty Green
  • Previously acquired from JD Sports in December 2022
  • Other brands included Base Childrenswear, Choice, Clothingsites, Cricket, Missy Empire, Nicholas Deakins, Scotts, Tessuti (including Xile), Watch Shop and Topgrade Sportswear (including Get the Label)
  • Previously founded by Liam Gallagher and Nigel Grant in 2009
  • Bought out of administration by JD Sports in 2019
  • Base Childrenswear, Choice, and Giulio to close as part of rebrand to Frasers Group fascia Flannels

Frasers Group is considering selling off Liam Gallagher’s fashion brand, Pretty Green, which was previously acquired from JD Sports in December 2022. Other brands included in the acquisition were Base Childrenswear, Choice, Clothingsites, Cricket, Missy Empire, Nicholas Deakins, Scotts, Tessuti (including Xile), Watch Shop and Topgrade Sportswear (including Get the Label). The brand was initially founded by Gallagher and Nigel Grant in 2009 and was bought out of administration by JD Sports in 2019. Recently, Drapers reported that Base Childrenswear, Choice, and Giulio will be forced to close as part of a rebrand to Frasers Group fascia Flannels.

Factuality Level: 8
Factuality Justification: The article provides relevant information about the potential sale of Pretty Green fashion brand by Frasers Group and mentions other brands acquired in the same deal. It also gives a brief history of Pretty Green’s founding and previous ownership by JD Sports. The only missing detail is the exact reason for selling Pretty Green, but overall it is accurate and informative.
Noise Level: 3
Noise Justification: The article provides relevant information about the potential sale of Pretty Green fashion brand by Frasers Group and mentions other brands acquired in the same deal. However, it lacks analysis or exploration of long-term trends or consequences. It also does not offer actionable insights or new knowledge.
Financial Relevance: Yes
Financial Markets Impacted: Frasers Group, JD Sports
Financial Rating Justification: The article discusses the potential sale of Pretty Green fashion brand by Frasers Group and the closure of other brands acquired in a previous deal with JD Sports, which could impact their financial performance and market value.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.retailsector.co.uk