Cycling retailer Wiggle saved by Frasers Group
- Frasers Group acquires cycling retailer Wiggle
- Wiggle fell into administration in October last year
- Frasers Group buys brand and intellectual property of Wiggle
Frasers Group has successfully acquired the brand and intellectual property of cycling retailer Wiggle, saving the company from administration. Wiggle, which fell into administration in October last year, has been purchased by Frasers Group, ensuring the continuation of the popular cycling brand. This acquisition marks a strategic move by Frasers Group to expand its presence in the sports retail market and strengthen its portfolio of brands. With the purchase of Wiggle, Frasers Group aims to capitalize on the growing demand for cycling products and services. The deal is expected to benefit both companies, with Frasers Group gaining a well-established brand and Wiggle receiving the support and resources of a larger parent company. This acquisition demonstrates Frasers Group’s commitment to investing in and revitalizing struggling businesses in the retail sector.
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