Experienced Executive Bolsters In-house Agency’s Vision

  • Former Target exec Beth Lowry appointed as head of creative direction at Very Group’s HelloStudio
  • Lowry brings over 20 years of industry experience to the role
  • HelloStudio offers data-led creative capabilities for third-party brands

Very Group’s in-house creative agency, HelloStudio, has appointed Beth Lowry, a former executive at Target, to lead its creative direction. With over 20 years of industry experience under her belt, Lowry will join the Liverpool-based team and work alongside the retailer’s head of creative management, Julie Phelan. Lowry previously served as executive creative director at Target from September 2018 until February 2021 and director of creative, brand, and production for N Brown Group from July 2016 to August 2018. HelloStudio was launched in April and offers data-led creative capabilities for third-party brands, utilizing the retailer’s data from its 4.3 million shoppers throughout the ideation process to collaborate with brand partners on new concepts.

Factuality Level: 10
Factuality Justification: The article provides accurate information about Beth Lowry’s appointment as head of creative direction at HelloStudio, her previous experience, and the company’s goals with HelloStudio. It also includes relevant quotes from both Lowry and Very Group’s chief customer officer. The content is focused on the main topic without any digressions or unnecessary details.
Noise Level: 2
Noise Justification: The article provides relevant information about a new hire in an advertising agency and discusses the experience and qualifications of the new employee. It also mentions the company’s background and its marketing proposition. The content is focused on the topic and offers some insights into the industry. However, it lacks analysis or exploration of broader trends or consequences.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the appointment of Beth Lowry as the new head of creative direction at Very Group’s in-house agency HelloStudio, which is a financial topic related to the company’s internal operations. However, it does not mention any direct impact on financial markets or specific companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification:

Reported publicly: www.retailgazette.co.uk