A Modern Spin on a Classic Tale
- Fenwick’s festive windows reimagines ‘The Twelve Days of Christmas’
- Custom rendition by Tyneside band The Unthanks
- Illustrations by Chris Riddell
- Brought to life by Propability
- Modern twist on a classic carol
Fenwick, the department store, has unveiled its Christmas window display for 2024 at its Newcastle flagship location. The theme revolves around Foggy, a partridge on a quest to fulfill his Christmas wish: finding Santa and helping his pear tree grow. Paul Baptiste, head of creative at Fenwick, said, ‘This festive season, we’re bringing a touch of the unexpected.’ A custom rendition of ‘The Twelve Days of Christmas’ by Tyneside band The Unthanks, in partnership with The Glasshouse International Centre for Music, will soundtrack visits to the window. Chris Riddell, an iconic British illustrator, created the illustrations, while Propability, a family-owned design and production house, brought them to life. Mia Fenwick, the retailer’s chief marketing officer, said, ‘We hope people get to see our Fenwick Christmas windows either in person or online and get swept up in the joy of storytelling with family and friends this festive season.’
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Fenwick’s Christmas windows for 2024, including details about the storyline, creative team, and partnership with The Unthanks. It also mentions the retailer’s chief marketing officer’s perspective on the display. However, it contains a link to another article which is not directly related to the content of this article.
Noise Level: 7
Noise Justification: The article is mostly focused on the announcement of Fenwick’s Christmas windows for 2024 and provides some information about the creative process behind them. However, it lacks in-depth analysis or exploration of long-term trends or consequences of decisions. It also does not offer much actionable insights or new knowledge beyond what is already known from the press release.
Financial Relevance: No
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Fenwick’s Christmas windows and their collaboration with Chris Riddell and Propability for a modern twist on ‘The Twelve Days of Christmas. It does not pertain to financial topics nor does it impact financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
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