Online Beauty Retailer Sees 39% Growth and 41% Increase in Active Customers
- Feelunique’s sales soar by 39% to £28m in the golden quarter
- Active customers up by 41% to over 1.3 million
- Strong sales performance through retail channel and marketplace
- Sales of retinol-based products rise by 145% and dermatologist-approved skincare by 174%
- US sales up by 168%, growth in MENA and European markets
- On track to exceed £100m in sales and achieve positive EBITDA for FY ended 31 March 2021
- Expanding brand offerings, growing marketplace channel, and targeting international markets in 2021 plans
Online beauty retailer Feelunique has reported a strong trading period, with sales soaring by 39% to £28m during the 12 weeks ended 3 January 2021. The growth is attributed to ongoing investments in its e-commerce platform and surging marketplace demand, resulting in over 1.3 million active customers. The retail channel delivered a strong sales performance, while marketplace sales increased tenfold compared to the previous year. Feelunique’s focus on adding new brands and exclusive products contributed to this outstanding growth, as well as significant increases in skincare, haircare, and fragrance sales. Gifting items, such as their popular beauty advent calendar, also performed well during the quarter. US sales rose by 168%, with growth seen in MENA and European markets. The company is on track to exceed £100m in sales and achieve positive EBITDA for its financial year ended 31 March 2021. CEO Sarah Miles plans to expand brand offerings, grow the marketplace channel, and target international markets further in 2021.
Factuality Level: 8
Factuality Justification: The article provides accurate information about Feelunique’s trading performance, growth, and strategic focus on adding new brands and exclusive products. It also includes quotes from the CEO that support the claims made in the article.
Noise Level: 3
Noise Justification: The article provides relevant information about the growth of Feelunique’s e-commerce platform and its sales performance during the golden quarter. It highlights the factors contributing to this growth, such as investments in technology, expansion of brands on the platform, and increased demand for specific product categories. The CEO also shares plans for future growth. However, it lacks a deeper analysis or exploration of broader trends or consequences.
Financial Relevance: Yes
Financial Markets Impacted: Feelunique’s stock performance and the beauty retail industry
Financial Rating Justification: The article discusses Feelunique’s strong trading period, sales growth, and plans for future expansion, which can impact its stock performance and the broader beauty retail industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the text.
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