Waitrose reports 47% increase in sales and expanding vineyards
- English wine sales up 47% year on year
- Vine planting increasing across the country
- Waitrose predicts industry growth in next 5-10 years
- National distribution of sparkling wine up 45%
- Local still wines and fizz sales up 28%
- Local red wine sales up 70%
- Local sparkling wine sales up 73%
- Local sweet wine sales up 18%
Waitrose has announced a significant surge in demand for English wines, with customer interest driving a 47% year-on-year increase. The supermarket’s wine experts predict the industry will continue to grow over the next five to ten years. Sales of sparkling wine have risen by 45%, still wines and local fizz by 28%, red wine by 70%, sparkling wine by 73%, and sweet wine by 18%. Alexandra Mawson, Waitrose’s sparkling wine buyer, attributes this success to the dedication of viticulturists and winemakers and the growing popularity of local, homegrown products. The company even operates its own vineyard at Leckford Estate in Hampshire, which has expanded by 50% to meet demand.
Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about the increase in sales of English wine, the growth of the industry, and Waitrose’s involvement in it. It includes quotes from an expert and relevant details about their own vineyard.
Noise Level: 3
Noise Justification: The article provides relevant information about the increasing demand for English wine and the growth of the industry, as well as specific sales figures. It also mentions Waitrose’s involvement in the industry through its own vineyard. However, it lacks a deeper analysis or exploration of the reasons behind this trend and does not offer significant insights beyond basic facts.
Financial Relevance: Yes
Financial Markets Impacted: Waitrose, English wine industry
Financial Rating Justification: The article discusses the increase in sales and demand for English wine, which impacts Waitrose and the English wine industry, making it financially relevant.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.
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