Football Frenzy Fuels Spending Spree

  • Retail sales increased during England’s Football World Cup matches
  • Sales grew by 6% on days England played despite a 11% average decrease in retail sales compared to the previous month
  • London and Edinburgh saw significant growth, Manchester had the highest increase of 61%
  • Fashion and apparel retailers experienced a 24% boost, food and drink retailers saw a 7% rise on game days

Retail sales during the Football World Cup saw a surge on days when England played, according to data from retail software company Vend. Despite an overall 11% decrease in sales compared to the previous month, the tournament witnessed a 6% growth during England’s matches. The report also revealed that sales dropped by 4% after England’s exit and saw a 34% drop on the day of the final between France and Croatia compared to the average spend across England’s game-days. London experienced a 14% increase, Edinburgh 8%, while Manchester recorded the highest growth at 61%. However, Bristol saw a 16% decrease, Birmingham had a 50% drop, and Leeds witnessed a 67% decline. Fashion and apparel retailers along with food and drink retailers experienced a 24% and 7% increase on game days, respectively.

Factuality Level: 8
Factuality Justification: The article provides relevant information about the increase in retail sales during the Football World Cup tournament when England played, with specific data from a retail software company. It also includes details on how different cities were affected and quotes from an expert in the field.
Noise Level: 4
Noise Justification: The article provides relevant information about the impact of the Football World Cup on retail sales in England, with specific data and insights into how different cities were affected. However, it could benefit from more analysis or context beyond just stating the numbers.
Financial Relevance: Yes
Financial Markets Impacted: Retail sales and spending in various cities
Financial Rating Justification: The article discusses changes in retail sales during the Football World Cup, which impacts financial markets by affecting consumer spending patterns and local economies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.

Reported publicly: www.retailsector.co.uk