Joining the Seven Dials line-up of beauty, wellness, and fragrance brands
- Elemis to open first London store in Covent Garden
- Launching in Spring
- Joining the Seven Dials line-up of beauty, wellness, and fragrance brands
- 1,000 sq ft unit featuring formulated range of skincare
- Grounded in aromatherapy and backed by clinical trials
- Delivering a unique skin wellness experience
Beauty retailer Elemis has chosen Covent Garden’s Seven Dials for its first standalone store in London. Set to Monmouth Street, the premium skincare brand will open a 1,000 sq ft unit and will feature its formulated range of skincare, grounded in aromatherapy and backed by clinical trials. Launching in Spring, the brand will join the Seven Dials line-up of beauty, wellness and fragrance brands including Aēsop, Khiel’s and Deciem. Susan Harvey, UK general manager, Elemis, said: “We are hugely excited to announce that we will be opening our first Elemis London retail store in Covent Garden this Spring. Since Elemis’ inception over 30 years ago, we have garnered global renown and established ourselves as forerunners in providing premium skincare, and the launch of our new standalone store in Seven Dials will allow us to continue to deliver this. “We look forward to welcoming our community, delivering an experience like no other, and empowering them as they embark on their skin wellness journey.” Michelle McGrath, executive director, Shaftesbury Capital, added: “Shaftesbury Capital is delighted to be welcoming British wellness brand Elemis to Covent Garden’s Seven Dials Neighbourhood this spring. “Welcoming yet another London debut from a sector-leading brand is a testament to Shaftesbury Capital’s commitment to creating a thriving destination which hosts a unique blend of internationally renowned and independent brands, innovative concepts, and industry firsts.”
Factuality Level: 7
Factuality Justification: The article provides factual information about the opening of Elemis’ first standalone store in London, including details about the location, size of the store, and the brand’s skincare range. The quotes from Susan Harvey and Michelle McGrath add credibility to the information presented. However, the article lacks depth and could benefit from more context about Elemis as a brand and its significance in the skincare industry.
Noise Level: 2
Noise Justification: The article provides specific information about Elemis opening its first standalone store in London, including details about the location, size of the store, and the brand’s offerings. It includes quotes from relevant individuals involved in the launch, adding credibility to the information presented. The article stays on topic and does not dive into unrelated territories. However, it lacks depth in analysis, accountability, and scientific rigor, hence the lower noise level rating.
Financial Relevance: No
Financial Markets Impacted: No
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article is about the opening of a beauty retailer’s standalone store in London’s Covent Garden. It does not pertain to financial topics or describe any extreme events.
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