Innovation and Trends in Seasonal Confectionery

  • 23% rise in Easter chocolate product launches between March 2017 and February 2018
  • Brazil accounts for 11% of global Easter chocolate product launches in 2017
  • Germany, South Africa, and the UK share second place with a 10% share each
  • France has a 9% share of global Easter chocolate product launches in 2017
  • Almost a quarter of chocolate launches globally were seasonal in 2017
  • Growing popularity of plant-based diet reflected in vegan Easter bunnies and eggs in Germany
  • UK sees shift from beer/stout flavored eggs to gin-and-tonic flavored eggs
  • Global launches of chocolate ‘bites’ increased by 50% over past five years
  • Launches of ‘thins’ grew 48% in the same period
  • Decline in ‘light’ chocolate product launches (-22%) between 2012 and 2017
  • Bite-sized treats represent acceptable indulgence over strict calorie counts

A recent study shows a significant increase of 23% in Easter chocolate product launches between March 2017 and February 2018. Brazil leads with an 11% share, followed by Germany, South Africa, and the UK (each with a 10%) and France at 9%. Seasonal products accounted for nearly a quarter of global chocolate launches in 2017. Mintel’s Marcia Mogelonsky highlights the trend of ‘permissible indulgence’ during holidays like Easter, driving innovation in confectionery. Germany sees vegan options, while the UK shifts from beer/stout to gin-and-tonic flavored eggs. Chocolate ‘bites’ grew 50% and ‘thins’ by 48%, while ‘light’ products declined (-22%) as consumers prefer bite-sized treats over strict calorie counts.

Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about the rise in Easter chocolate product launches, global shares of different countries, and trends in chocolate innovation. It also includes relevant data from Mintel Global New Products Database (GNPD) and quotes from Marcia Mogelonsky, director of Insight at Mintel Food and Drink. The article is focused on the main topic without any digressions or irrelevant details.
Noise Level: 3
Noise Justification: The article provides relevant information about the rise in Easter chocolate product launches and some insights into consumer preferences. However, it lacks a deeper analysis of long-term trends or consequences of these changes on the industry or society as a whole.
Financial Relevance: Yes
Financial Markets Impacted: The article impacts the confectionery industry, specifically chocolate manufacturers and retailers.
Financial Rating Justification: The article discusses trends in the chocolate market, including product launches and consumer preferences, which can affect sales and revenue for companies in the industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.

Reported publicly: www.retailsector.co.uk