Start Your Promotions in September for Best Results
- Consumers who receive promotional messages in September are three times more likely to make purchases during Black Friday and Cyber Monday.
- Earlier campaigns result in more website visits and higher sales conversion rates.
- Fashion brands saw a sextupling of sales conversion rates and eight times more website visits in 2017.
- Cross-device conversions increased from 29% to 57% during the peak week of Black Friday and Cyber Monday.
New research from digital marketing company Conversant reveals that starting early Black Friday campaigns in September can significantly increase sales conversion rates and website visits. Consumers who received promotional messages earlier were four times more likely to visit websites during the shopping events, with fashion brands seeing a sextupling of sales and eight times more visits. Cross-device conversions also increased from 29% to 57%.
Factuality Level: 6
Factuality Justification: The article presents research findings and statistics related to marketing strategies for Black Friday and Cyber Monday, which adds credibility. However, it includes some opinion from a marketing executive that could be seen as biased, and the emphasis on the effectiveness of early messaging may come off as promotional rather than purely informative. Additionally, while the statistics are interesting, the article could benefit from more context or a broader perspective on the implications of these findings.
Noise Level: 3
Noise Justification: The article provides relevant information about the effectiveness of early promotional messaging for Black Friday and Cyber Monday sales, citing research from Conversant. It offers actionable insights for marketers and advertisers on when to start their campaigns and the importance of building relationships with consumers across devices. However, it could benefit from more in-depth analysis or additional perspectives on the topic.
Financial Relevance: Yes
Financial Markets Impacted: The article discusses the impact of marketing strategies on sales conversion rates during Black Friday and Cyber Monday, which can affect retailers’ revenue and stock prices.
Financial Rating Justification: The article talks about the financial relevance of effective marketing strategies in influencing consumer behavior and their impact on sales during major shopping events like Black Friday and Cyber Monday. It also mentions the importance of cross-device conversions for retailers, which can affect their overall revenue and stock prices.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.
www.retailsector.co.uk