71% of Consumers Open to Buying with Promotions, Personalisation Matters

  • 84% of consumers believe personalised recommendations help them save at the shelf
  • 71% of consumers would consider buying a product with a promotion or offer in-store
  • 58% of consumers are eating out less due to inflationary pressures
  • 66% of consumers would participate in games, contests or challenges through loyalty programs
  • Retailers should prioritise creating value and personalised experiences

A new survey by Eagle Eye reveals that personalised recommendations and promotions can help retailers engage customers amid inflation. The report found that 84% of consumers value personalised experiences and 71% would consider buying a product if offered a promotion in-store. Grocery retailers should focus on loyalty programmes to retain customers.

Factuality Level: 8
Factuality Justification: The article is based on a survey conducted by Eagle Eye, which provides relevant information about consumer preferences in loyalty programs and how retailers can engage with them effectively. It presents the findings accurately without any sensationalism or personal opinions masquerading as facts. The information is not repetitive and there are no logical errors or inconsistencies.
Noise Level: 3
Noise Justification: The article provides relevant information about a new survey report on consumer preferences for personalized recommendations in loyalty programs and how retailers can engage shoppers during inflationary times. It includes specific statistics and insights from the report, as well as quotes from the CEO of Eagle Eye. While it may not delve too deeply into the broader economic or societal implications of these trends, it is focused on the topic and provides actionable information for retailers.
Financial Relevance: Yes
Financial Markets Impacted: Inflationary pressures impacting consumer behavior and grocery retailers’ strategies
Financial Rating Justification: The article discusses how inflation is affecting consumer behavior, which can have an impact on the financial performance of grocery retailers and their loyalty programs. It also highlights the importance of personalized recommendations and promotions to attract customers in challenging times.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.

Reported publicly: www.retailsector.co.uk