Coupons, Loyalty Programs, and Seasonal Offers Matter Most
- 65% of consumers prioritize deals and discounts when shopping
- 45% prefer coupons
- 39% value great customer service
- 38% are loyal to rewards cards
- 72% look for ‘buy one, get one free’ offers
- 65% seek marked-down items
- 54% prefer rewards/loyalty discounts
- 50% shop during storewide sales
- 59% respond to email promotions
- 49% like in-mail offers
- 35% opt for text message deals
- 19% use company websites
- 12% rely on social media ads
- 61% appreciate loyalty offers
- 59% enjoy seasonal offers
- 57% like holiday promotions
- 33% consider anniversary offers
A recent study by Valpak and PureSpectrum found that half of consumers would switch retailers for a coupon or deal. Deals (65%), coupons (45%), loyalty cards (38%), and buy-one-get-one-free offers (72%) top the list of shopping motivators. Marked-down items, rewards discounts (54%), storewide sales (50%), email promotions (59%), and in-mail offers (49%) also influence purchasing decisions. Text messages (35%), social media ads (12%), and anniversary offers (33%) follow suit.
Factuality Level: 10
Factuality Justification: The article presents a survey conducted by Valpak and PureSpectrum with clear data on consumer purchasing decisions and motivations. It provides specific percentages for various factors influencing shopping behavior without any irrelevant or misleading information, sensationalism, redundancy, or personal perspective presented as fact.
Noise Level: 4
Noise Justification: The article provides relevant information about consumer purchasing decisions and factors influencing them, but it could benefit from more analysis or context on the impact of these trends on retailers and the economy.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses consumer purchasing decisions and their motivations, which can impact companies’ sales and marketing strategies. It mentions various types of deals and discounts that influence shoppers, but does not specifically mention any direct financial market impacts.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in this article.
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