Monthly Comparison and Year-Over-Year Growth Revealed
- Digital fashion sales declined by 35% in December compared to November
- Web traffic to fashion retailer sites dropped by 121% month-on-month
- Sales were still up 30% compared to the same period in 2020
Digital fashion sales took a hit in December, dropping by 35% compared to November. Web traffic to fashion retailer sites also saw a decline of 121% month-on-month. However, these numbers still show a 30% increase when compared to the same period in 2020. Despite stores being fully open this year, online sales continue to grow.
Factuality Level: 8
Factuality Justification: The article provides specific data points (digital fashion sales and web traffic) with clear percentages (-35% and -121%) and references a source (True Fit), indicating that it is based on research or data. However, there is no context provided about the industry norms or previous trends, which could make it difficult to fully understand the significance of these numbers.
Noise Level: 4
Noise Justification: The article provides specific data on the decline of digital fashion sales and web traffic but lacks analysis or context. It could benefit from exploring reasons behind the drop and potential implications for the industry.
Financial Relevance: Yes
Financial Markets Impacted: The decline in digital fashion sales and web traffic may impact companies in the e-commerce and fashion industries.
Financial Rating Justification: This article discusses a decrease in digital fashion sales and web traffic, which can affect the financial performance of companies operating in these sectors.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
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