Expanding On-Demand Delivery Opportunities in the Convenience Sector
- Diageo partners with UberEATS for alcohol deliveries from convenience stores
- Increase in alcohol sales for Portlands 24/7 stores through the partnership
- UberEATS aims to expand on-demand delivery opportunities in the convenience sector
Alcoholic behemoth Diageo has joined forces with delivery app UberEATS to bring its drinks brands to consumers via local convenience stores. Retailers will collaborate as supply partners, offering Diageo’s beverages, mixers, and snacks through the UberEATS platform. This initiative aims to provide convenience retailers with a chance to boost alcohol sales by reaching new customers. UberEATS, a takeaway delivery service owned by Uber, competes directly with Deliveroo. Diageo’s partnership with Portlands 24/7 has led to an 8% increase in alcohol sales over eight weeks. Rachel D’Silva of Diageo GB stated that this collaboration leverages innovative technology trends driven by millennial needs and tech-enabled delivery channels, allowing trusted stockists to work closely with both companies for efficient pickup and delivery services.
Factuality Level: 8
Factuality Justification: The article provides accurate information about Diageo’s partnership with UberEATS, the benefits for convenience retailers, and the company’s motivation behind this initiative. It also includes relevant details about the increase in alcohol sales through a previous partnership with Portlands 24/7.
Noise Level: 3
Noise Justification: The article provides relevant information about Diageo’s partnership with UberEATs for delivering drinks through convenience stores, but it lacks in-depth analysis and exploration of the long-term trends or consequences of this decision. It also does not offer much actionable insights or new knowledge beyond the basic facts.
Financial Relevance: Yes
Financial Markets Impacted: Diageo’s partnership with UberEATs may impact the financial performance of convenience stores and alcohol retailers, as well as Diageo’s own sales figures.
Financial Rating Justification: The article discusses a new partnership between Diageo, an alcoholic drinks company, and UberEATs, which is expected to increase alcohol sales for convenience stores. This has financial relevance as it involves companies in the alcohol retail industry and may impact their performance.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.
www.retailsector.co.uk