Gamified Shopping Experience Helps Customers Discover Interior Inspiration
- DFS and Pinterest UK collaborate on a second global creative-first campaign called ‘What’s Your Thing? Collage Quest’
- Interactive, gamified shopping experience for users to discover interior inspiration
- Users navigate through six interior realms using Pinterest’s fastest growing pin format: Collages with shoppable DFS product cut-outs
- Complete the quest and enter a competition to win a dream sofa
- Campaign runs from 20 October to 23 November
- Premier Spotlight Total Takeover and mix of static and video Promoted Pins used for promotion
- Phase two includes Quiz-to-Board Pin Extension for personalized shopping experience
- DFS aims to stand out in a crowded media environment and help customers identify their preferences
- Collaboration follows Debenhams and Primark’s partnership with Pinterest
Furniture retailer DFS has teamed up with Pinterest UK to create an interactive, gamified shopping experience called ‘What’s Your Thing? Collage Quest’. Users navigate through six interior realms using Pinterest’s fastest growing pin format, Collages, featuring shoppable DFS product cut-outs. After completing the quest and finding hidden clues in each collage, they can enter a competition to win their dream sofa. The campaign runs from 20 October to 23 November and uses Premier Spotlight Total Takeover and Promoted Pins for promotion. In phase two, DFS will be the first UK brand to launch Quiz-to-Board Pin Extension for personalized shopping experience. This collaboration aims to help customers identify their preferences and stand out in a crowded media environment.
Factuality Level: 6
Factuality Justification: The article provides a detailed overview of the collaboration between DFS and Pinterest, including the campaign’s features and objectives. However, it contains some redundancy, as certain phrases and details are repeated, which detracts from its clarity. While the information appears to be accurate, the promotional tone and focus on marketing strategies may lead to a perception of bias, as it emphasizes the positive aspects of the campaign without addressing potential drawbacks or criticisms.·
Noise Level: 4
Noise Justification: The article primarily focuses on a marketing campaign collaboration between DFS and Pinterest, providing details about the campaign’s structure and goals. However, it lacks critical analysis, evidence, or insights into broader implications, making it more promotional than informative.·
Financial Relevance: Yes
Financial Markets Impacted: DFS and Pinterest’s campaign collaboration may impact the companies’ stock prices or brand value
Financial Rating Justification: The article discusses a new marketing campaign by DFS, a furniture retailer, in partnership with Pinterest. This collaboration could potentially affect the financial performance of both companies, as successful campaigns can lead to increased sales and brand awareness, which in turn may impact their stock prices or overall market value.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: The article discusses a marketing campaign and does not mention any extreme events.·
www.retailgazette.co.uk