UK’s Top 250 Retailers Shift Away from Third-Party Platforms
- Year-on-year decline in number of retailers using Amazon
- 36% of top 250 UK retailers use Amazon and eBay for sales, down from 39% in 2017
- Only 28% fully utilize Google Shopping benefits, a 3% drop since last year
- Google Shopping ads drive 76% of global retail search ad spend
- Retail market becoming increasingly fragmented with multiple channels for shopping
- Effective website and multi-channel selling crucial for growth opportunities
A recent industry report by e-commerce and digital agency, Visualsoft, reveals a decrease in the use of third-party platforms like Amazon and eBay among the UK’s top 250 retailers. The annual retail performance index shows that only 36% of these retailers now utilize marketplaces for sales, down from 39% in 2017. Despite the value of such platforms, with 45% of consumers starting their search on Amazon, many brands are missing out on growth opportunities by not adapting to consumer behavior and multi-channel selling.
Factuality Level: 8
Factuality Justification: The article provides accurate information from an industry report by e-commerce and digital agency Visualsoft about the decline in the use of third-party platforms like Amazon, eBay, and Google among UK’s top 250 retailers. It also includes relevant quotes from Chris Fletcher, head of onboarding at Visualsoft, discussing the importance of multi-channel selling and the impact on growth opportunities.
Noise Level: 4
Noise Justification: The article provides relevant information about the decline in the use of third-party platforms by UK’s top retailers and highlights the importance of multi-channel selling. However, it could benefit from more analysis or context on why this trend is happening and what it means for the future of e-commerce.
Financial Relevance: Yes
Financial Markets Impacted: The drop in usage of third-party platforms like Amazon and eBay by UK’s top 250 retailers may impact their sales and revenue, affecting the financial performance of these companies.
Financial Rating Justification: This article discusses the decrease in the use of popular marketplaces by major retailers, which can affect their sales and potentially their financial performance. Additionally, it mentions the importance of multi-channel selling for growth opportunities, indicating a potential impact on their overall financial success.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.
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