Inspirational Beauty Brand Leader’s Tragic Loss
- Deciem founder Brandon Truaxe dies
- Brandon Truaxe launched the brand in 2013
- Best known for skincare line The Ordinary
- Truaxe was recently ousted as CEO
- Stores in UK, Canada, US and Australia
- Projected to earn $300m in sales in 2018
The founder of beauty brand Deciem, Brandon Truaxe, has passed away. He launched the company in Toronto back in 2013 and is best known for its skincare line The Ordinary. This news comes after Truaxe was recently ousted from his role as CEO due to a series of bizarre online posts. Deciem now has stores in the UK, Canada, the US, and Australia and was projected to earn $300 million in sales in 2018.
Factuality Level: 10
Factuality Justification: The article provides accurate information about the death of Brandon Truaxe, founder of Deciem, and includes statements from the company regarding his passing and its impact on employees.
Noise Level: 3
Noise Justification: The article provides relevant information about the death of Brandon Truaxe, the founder of Deciem, and how it affects the company. However, it lacks in-depth analysis or exploration of long-term trends or consequences of his decisions. It also does not offer actionable insights or new knowledge for readers.
Financial Relevance: Yes
Financial Markets Impacted: Deciem is a company with stores in the UK, Canada, the US and Australia and was projected to earn $300m (£228m) in sales in 2018. The death of its founder Brandon Truaxe may impact the company’s future financial performance.
Financial Rating Justification: The article discusses a significant event involving the founder of Deciem, a company with financial relevance and projected sales figures, which could potentially affect the company’s financial performance in the future.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: The death of the founder of a beauty brand does not constitute an extreme event, especially considering it’s not an extreme natural disaster, financial crisis, political crisis, major accident, terrorist attack, health crisis, environmental crisis, technological disruption, cultural/social issue or armed conflict and war. It is also not related to space or extraterrestrial events or legal and judicial events.
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