Expanding the Co-op Brand through Franchising

  • Co-op plans to launch its first franchise store scheme
  • Expansion program aims to create a significant number of new Co-op branded stores
  • Franchisees will have access to support, tools and training
  • Minimum 50% uplift in sales seen in trial stores

The Co-op, a 175-year-old supermarket, is set to launch its first franchise store scheme, allowing independent retailers to license its brand. This expansion program aims to create a significant number of new Co-op branded stores in addition to building around 100 owned and operated stores in 2019. Franchisees will receive support, tools, and training to grow their business with the retailer and offer both branded and own-brand lines. Martin Rogers, head of new channels, stated that this is a significant milestone in their franchise ambition. Co-op has been trialling its franchise model since last spring and has seen a minimum 50% uplift in sales in trial stores. The retailer aims to attract new customers and members by offering quality products and expanding its reach.

Factuality Level: 10
Factuality Justification: The article provides accurate information about the Co-op’s expansion plans, including details on their franchise model, support for franchisees, and the success of their trial stores. It also includes a quote from Martin Rogers, head of new channels, which adds credibility to the report.
Noise Level: 2
Noise Justification: The article provides relevant information about the Co-op’s expansion plans through franchising and highlights its success in trial stores. It also includes quotes from a representative of the company to support their claims. However, it lacks analysis or exploration of long-term trends or consequences.
Financial Relevance: Yes
Financial Markets Impacted: Co-op supermarket’s stock price and related retail industry stocks
Financial Rating Justification: The article discusses the expansion plans of Co-op, a well-known supermarket brand, which can impact its financial performance and potentially affect the stock prices of the company and other retailers in the industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.

Reported publicly: www.retailsector.co.uk