Dentsu Creative Survey Reveals Shift in Marketing Priorities

  • Over three quarters of CMOs are planning to invest in innovation
  • 74% of CMOs don’t know how to participate in culture meaningfully
  • 85% of CMOs see marketing as a driver of business transformation
  • CMOs view generative AI as an enhancement, not a threat
  • 77% believe brands should be built through collaboration

A recent Dentsu Creative survey reveals that Chief Marketing Officers (CMOs) are increasingly investing in innovation, with 79% of them planning to allocate more than 10% of their budget for it within the next year. They recognize the importance of being part of culture and view generative AI as an enhancement rather than a threat. However, they still face challenges such as predicting trends and creating content that resonates emotionally. CMOs are also concerned about relinquishing control over brand stories and assets.

Factuality Level: 5
Factuality Justification: The article provides relevant information about CMOs’ perspectives on marketing and innovation, including their views on AI and creativity. It is based on a survey by Dentsu Creative and includes statistics to support the claims made. However, it lacks context and background information that would help readers understand the topic better.
Noise Level: 6
Noise Justification: The article contains some relevant information about CMOs and their challenges in marketing, but it is heavily focused on promoting WillScot’s services and Dentsu Creative’s survey results without providing a comprehensive analysis or actionable insights. It also includes some irrelevant information about generative AI and brand collaborations.
Financial Relevance: No
Financial Markets Impacted: No
Financial Rating Justification: The article discusses marketing trends and challenges faced by CMOs, focusing on the importance of creativity and innovation in business transformation. It does not directly pertain to financial topics or impact financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.

Reported publicly: www.retaildive.com