70% New Products, Lowest Prices in Decade
- 70% new product lines in Clarks’ Back to School collection
- Lowest prices in over ten years starting from £28
- Classic Mary Jane styles and machine-washable Crafton Move trainers
- Advanced features like ultra-breathable fabrics, flexible soles, and cushioned support
- Clarks rated highest for quality and fit in a consumer survey
- John Lewis and M&S maintain price freezes on school uniform ranges
Clarks has unveiled its 2025 Back to School collection featuring 70% new product lines and the most affordable prices in over ten years, starting from just £28. The footwear giant aims to make high-quality school shoes more accessible for families across the UK. This follows a December 2024 consumer survey that found Clarks rated highest among competitors for quality and fit but with 24% of parents deterred by price. The new offering includes classic Mary Jane styles such as the Dance Beam and Dance Wish, alongside machine-washable Crafton Move trainers designed for durability and comfort. Clarks’ global head of product Dawn Porto said: ‘We’re incredibly excited about this year’s Back to School launch. We’ve listened carefully to our customers—they asked for affordable pricing, trend-led designs, and the same trusted quality. We’ve delivered on every point.’ The collection also boasts advanced features including ultra-breathable fabrics, flexible soles, and cushioned support ideal for active children. Clarks’ Back to School campaign will launch nationally with TV advertising from 21 July. The range is available now in stores, online, and through selected wholesale partners. Meanwhile, John Lewis and M&S continue to hold prices on their school uniform ranges, with John Lewis freezing prices for the fourth consecutive year and M&S for the fifth, maintaining their focus on value ahead of the new school term.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Clarks’ Back to School collection, including details on the product lines, pricing, and customer feedback. It also mentions competitors’ pricing strategies. However, there is a minor issue with the date (2025) which should be corrected to 2022.
Noise Level: 3
Noise Justification: The article provides relevant information about Clarks’ Back to School collection and its features, as well as mentions the competition with John Lewis and M&S. However, it lacks deep analysis or exploration of long-term trends or consequences of decisions on those who bear the risks.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Clarks’ Back to School collection with affordable prices and new product lines, which is a financial topic as it relates to the company’s business strategy and pricing. However, there is no mention of specific financial markets or companies being impacted.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.
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