UNiDays highlights the importance of targeting young people for brand success
- Successful brands are those that cater to the needs of young people
- UNiDays head of wellbeing Alex Smith emphasizes the importance of targeting young minds
- The ‘Young minds: Future of Loyalty’ panel at LIVE 2024 discusses the role of young people in brand loyalty
UNiDays head of wellbeing Alex Smith, speaking on the ‘Young minds: Future of Loyalty’ panel at LIVE 2024, emphasized the significance of brands leaning into the needs of young people. According to Smith, the most successful brands are those that understand and cater to the preferences and values of the younger generation. The panel discussion focused on the role of young minds in shaping the future of brand loyalty. Smith’s insights shed light on the importance of targeting young people and adapting strategies to meet their evolving needs and expectations.
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